CGI
Pepsi
Titan Project
Brands: Suntory PepsiCo Vietnam Beverage
Agency: Kii Saigon
Producer/A.D: Son Lai
Production lead: Anh Dang
3D artists: Lien Nguyen, Bao Minh
The Pepsi Titan Project marked a significant milestone in Pepsi’s history as it unveiled a new logo and visual identity for the first time in 14 years1. This transformation signaled Pepsi’s bold vision for the future and the start of a new era.
As part of this campaign, Pepsi introduced a new brand identity, which included a new logo and new packaging. The aim was to create a fresh and modern look that would appeal to consumers and reflect the brand’s innovative spirit.
GOKU Media worked on several CGI projects for Pepsi as part of the Titan Project. We were responsible for creating captivating animations and visual solutions tailored to meet the unique requirements of the campaign.
2024
Pepsi Titan
O.O.H
Breakdown
video
The Pepsi Titan O.O.H project was a detailed breakdown of GOKU Media’s creative process, beginning with the initial concept and storyboard development. It encompassed the intricate stages of 3D modeling, covering all elements and environmental aspects, followed by the dynamic phases of 3D animation and simulation. The culmination of this project was marked by meticulous projection mapping and post-production efforts, ensuring a polished and impactful final product.
Pepsi Thirsty For More
Event E-invitation
To make this event more engaging and memorable, Pepsi collaborated with GOKU Media to create the e-invitation for the event. The e-invitation was designed to invite the public and Key Opinion Leaders (KOLs) to promote the event.
The e-invitation was a blend of creativity and technology, showcasing GOKU Media’s expertise in 3D animation and motion design3. It was a unique and engaging way to spread the word about the event and Pepsi’s new brand identity
Creative & Art Direction
GOKU Media takes the helm in Art Direction for our projects. Our expertise extends to curating moodboards and crafting style frames that seamlessly align with any graphic style. Whether it’s sleek minimalism or vibrant maximalism, we ensure our visual direction resonates with your creative vision.
3D Modeling
Leveraging an extensive array of modeling tools, we adeptly craft 3D objects in various styles and forms. Our expertise extends to enhancing existing hard surface files or meticulously sculpting organic models from the ground up.
3D Shading
our expertise extends to crafting a diverse range of textures and 3D materials. Leveraging cutting-edge, unbiased rendering techniques, we meticulously create intricate node-based materials that elevate your visual projects. Whether it’s photorealistic surfaces or imaginative textures, we’re committed to delivering exceptional quality.
Animation
Animating holds a special place in our hearts across all our projects. Whether it’s the dynamic realm of 3D or the timeless charm of 2D, we take immense pleasure in breathing life into your concepts through meticulously crafted custom animations.
Rendering
We rendered this project using Octane Render Cloud, scaling up to hundreds of servers for timely delivery. These servers were specifically configured and optimized for Octane Render.
Compositing
Our team expertly blends visual elements, applies effects, and adds motion graphics to create stunning compositions. From enhancing footage to creating seamless transitions, we elevate every project with precision and creativity.
Video Editing, Sfx, Music Sourcing
We spearheaded the editing for this project, ensuring the film's pace matched the director's vision. Additionally, we curated sound design and background music from reputable sources, complete with full licensing.
Storyboard
Crafting a compelling narrative begins with the foundational step of developing an elegant and comprehensive storyboard. From plot twists to character arcs, the storyboard illuminates the path toward an impactful and resonant tale.
Visual Effects
Embracing reality, we wield our expertise to weave visual enchantment into your shots. Through techniques like rotoscoping, 3D tracking, and compositing, we infuse cinematic magic into your movies, transforming ordinary scenes into extraordinary moments.
Delivery
We provided all the necessary files for the project's deployment, ensuring they were in the required ratios and codecs as specified by the client.
Project Summary
Credits
Brands: Suntory PepsiCo Vietnam Beverage
Agency: Kii Saigon
Studio: GOKU Media
Kii Saigon
Producers: Aiden
Accounts: Ri
GOKU Media
Producer/A.D: Son Lai
Production Lead: Anh Dang
Artists: Lien Nguyen, Hong Minh
P.A: Quy Dong