3D Animations & Motion Graphics
London Fashion Week
Collection
Brands: Scavi & Ray, Mikenco
Director: Son Lai
Production lead: Anh Dang
3D artists: Lien Nguyen, Tuong Nguyen
In partnership with Scavi & Ray and Mikenco, we produced a CGI promotional video showcasing their latest fashion line, 'London Fashion Week.' This collaboration represents a significant milestone as it is the first time these renowned brands have worked together.
July 2023
Scavi & Ray approached us to collaborate on creating animations and motion graphics for their joint campaign with Mikenco, a renowned fashion brand in Vietnam.
In close partnership with Scavi & Ray and Mikenco, we delivered 3D animations and motion graphics to showcase the London Fashion Week collection in a dynamic and exciting party atmosphere with the theme of London. The event was attended by stylish and youthful individuals wearing pieces from the collection, creating a high-energy and vibrant ambiance that perfectly aligned with the Milenko brand image.
Selection of visuals from the project
Characters design
We meticulously designed each character to embody the brand's youthful, free-spirited, and fashion-forward image. Each character wears meticulously recreated 3D clothing that mirrors the real garments from the collection. To reflect the brand's international ambitions, the characters feature a diverse range of ethnicities and styles.
Project Summary
Direction
Our in-house Creative Team spearheaded the film’s direction, shaping the tempo and essence of the project.
3D Character
We tailor-make unique 3D characters for every project, either from the ground up or based on provided assets, ensuring each character is perfectly suited to your needs.
Virtual Clothing
Using cutting-edge 3D technology, we design and render virtual clothing that looks and feels incredibly lifelike.
3D Environment
We meticulously design virtual landscapes that captivate and inspire, from architectural renderings to dynamic event spaces.
3D Animation
We breathe life into our projects by animating a variety of elements in 3D, including objects, cameras, characters, particles, lights, and more.
Shading
We developed custom textures and materials using cutting-edge Physically Based Rendering shader techniques.
Rendering
We rendered this project using Octane Render Cloud, scaling up to hundreds of servers for timely delivery. These servers were specifically configured and optimized for Octane Render.
Compositing
Our team expertly blends visual elements, applies effects, and adds motion graphics to create stunning compositions. From enhancing footage to creating seamless transitions, we elevate every project with precision and creativity.
Video Editing, Sfx, Music Sourcing
We spearheaded the editing for this project, ensuring the film's pace matched the director's vision. Additionally, we curated sound design and background music from reputable sources, complete with full licensing.
Delivery
We provided all the necessary files for the project's deployment, ensuring they were in the required ratios and codecs as specified by the client.
Credits
Brands: Scavi & Ray, Mikenco
Studio: GOKU Media
Producer & Director: Son Lai
3D Characters: Anh Dang, Tuong Nguyen
3D Animation: Son Lai, Anh Dang, Tuong Nguyen, Lien Nguyen
3D Environment: Son Lai, Anh Dang
Shading / Lighting / Compositing: Son Lai, Anh Dang
Video Editing / SFX / Music Sourcing: Son Lai